Shad

The shad is the undisputed champion of the soft bait world, and the Orka Shad is its ultimate modern evolution. Designed for maximum attraction and proven performance in medium-to-heavy angling, we have refined this classic silhouette to deliver a highly distinct, deep-vibrating tail action. For B2B retailers and distributors, this is a cornerstone product—a universally trusted model that guarantees high shelf-rotation and steady, year-round sales.
The strength of the Orka Shad lies in its exceptional versatility. When retrieved steadily, the body exhibits a seductive rolling action while the paddle tail displaces a massive volume of water, creating low-frequency waves that draw predators from a distance. When jigged, the lure glides natural on the drop, maintaining a stable horizontal posture that mimics fleeing prey and triggers violent reaction strikes.
Producer's Tip: When targeting big autumn pike in shallow bays, try rigging the 12cm or 14cm sizes with very light jig heads. This allows for a slow, agonizingly realistic retrieve that suspended fish cannot resist.